LTU and Ford launch 2015 ‘Designing for the Future’ competition

Ford Motor Co. and Lawrence Technological University (LTU) have again teamed up for the “Designing for the Future” competition that asks students to reinterpret the Ford Cortina for the year 2030. The prizes include more than $100,000 in scholarships.

The competition is open to high school seniors or transfer students interested in enrolling in LTU’s transportation design or industrial design programs in fall 2015. For more information, go to www.ltu.edu/architecture_and_design/design_competition.asp.

The first step for participants is to enter the competition by Nov. 23. The deadline for submitting entries is Nov. 30. 

Students must choose a contest track, either automotive design or product design. The first asks participants to create a C-Segment rear-wheel-drive Ford performance sedan or coupé. The second asks students to identify and create two innovative products (such as tools, shoes, furniture, and luggage) that would appeal to Cortina customers – one complementing the mass-produced Cortina, and another targeted to performance/rally customers.

The Ford Cortina was built by Ford of Britain from 1962 to 1982. It was the United Kingdom’s best-selling car of the 1970s and continues to have a large cult following. The Cortina was also raced in rallies, and Lotus developed some sportier editions marketed as the Ford Cortina Lotus.

The winners will be announced at the MAIN (Motorcity Auto Industry Night) Event in Detroit on Jan. 11, 2015.

Lawrence Technological University, www.ltu.edu, is a private university founded in 1932 that offers more than 100 programs through the doctoral level in its Colleges of Architecture and Design, Arts and Sciences, Engineering, and Management. PayScale lists Lawrence Tech among the nation’s top 100 universities for the salaries of its graduates, and highest in the Detroit metropolitan area.  Lawrence Tech is also listed in the top tier of Midwestern universities by U.S. News and World Report and the Princeton Review. Students benefit from small class sizes and experienced faculty who provide a real-world, hands-on, “theory and practice” education with an emphasis on leadership. Activities on Lawrence Tech’s 102-acre campus include over 60 student clubs and organizations and a growing roster of NAIA varsity sports.

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