Biznet Internet Solutions, an ROI-focused full service mobile and web solutions company, is now located in the Southfield City Centre. The company is in its 20th year and they remain passionate about helping companies who are frustrated that their current marketing dollars are spent on the wrong activities.
“We love the city and the space we’re in,” says CEO Kevin Krason. “We really enjoy the community, there’s so much do here, and being able to walk to restaurants is great. The City Centre isn’t the average corporate environment.”
Biznet’s specialty is marketing automation, an advanced form of digital marketing that generates more revenue for companies from their online marketing efforts. By partnering with leading technology platforms and leveraging their deep expertise in digital marketing, Biznet helps companies nurture and acquire qualified customers for a fraction of the cost of traditional sales. The company even offers mobile application development.
At the end of the day Biznet’s goal is to increase leads and sales for their clients. Those clients range from companies here in Southfield to companies all over the country. The types of businesses they serve are anywhere on the spectrum from start-up companies to small and mid-sized organizations.
A few of the Biznet’s clients include St John Providence Health System, Garden City Hospital, Henry Ford 150, Midwest Health Executives Group and Associates and Washtenaw Community College.
Krason adds, “We really want to help companies in the area. We only enjoy our work when someone is truly benefiting from it, and we have a lot of value to add to businesses here in Southfield. A lot of our clients are here, which is great.”
Krason describes the company’s mission as demystifying web and mobile technologies to develop measurable marketing and business services that help our clients succeed. He says that the company’s culture is unique to the likes of Zappos. Biznet’s four core values are the following:
- Passionate – Love what you do. We all have to work in one way or another if we are to take care of ourselves and our families. Too many people don’t really love their job. At Biznet, we have one rule; if you don’t love your job, find another one….and we’ll help you.
- Honorable – Your only individual unique value proposition is your reputation. When you make a commitment to another, stand behind it. Take responsibility. Be impeccable with your word. Honesty is the only policy. Everyone makes mistakes. Fail faster by owning mistakes, learning the lesson, and asking your team members for help. Albert Einstein once said “A person who never made a mistake, never tried anything new.”
- Resourceful – The planet moves at 1,040 miles per hour and you can’t feel it. The digital world seems to evolve at near the speed of light. To be a leader in our space requires that we stay ahead of the curve. Staying ahead means looking at new problems as opportunities and applying our unique talents to creating solutions quickly with what’s available now. When you discover and solve a new problem, share your knowledge with the team.
- Persistent – Calvin Coolidge once said that “Nothing in the world can take the place of persistence.” This simply means that if no one ever tried, nothing would ever happen. “The slogan “press-on” has solved and always will solve the problems of the human race.” There are times when we all want to stop trying.
Krason is currently writing a book titled “Using Marketing Automation to Create a Lead Machine,” which should be available later in 2014 or early 2015.
Welcome to the Southfield City Centre, Biznet!